Friday, October 9, 2009



Six New Revolutionary Colors Shine With Steely Strength

Los Angeles, CA – (September 2009): The new KHROME colors from China Glaze bring a fashion forward, modern edge to a soft and sophisticated color palette. Gleaming chromes range from the warm molten gold of “2030” to the icy liquid coolness of “Metallic Muse”. The revolutionary new formulas shine with steely strength and glow with gorgeous color. These wearable shades are the perfect accessory to a casual autumn look or a festive party dress. Colors include:

• Millennium: Steely silver
• Metallic Muse: Icy cool sea foam green
• Sci-Fi: Metallic lavender
• Robotika: Reflective Plum
• 2030: Warm molten gold
• Hi-Tek: Brazen Bronze

The future of nail polish is here! Starts shipping October 10th, 2009 and comes in 6 piece acetate box, 6 piece counter display and 12 piece counter display.


An Entire Collection Of Glitter Polishes To Tempt And Tease

Los Angeles, CA – (August 2009): China Glaze has taken the hottest trends in fashion, cosmetics and hair care, and created innovative new colors just for you! 50 new glamorous glitters and sumptuous shimmers allow for the ultimate in self-expression. There are never ending options and combinations, which are only limited by your imagination!

From pastel lights to banging brights, choose from a wide range of unique and beautiful hues. Feeling girly and fun? Try “Preppy Pink” or “Bad Kitty”. Letting out your inner rocker? “Cosmic” or “Meteor Shower” reflects your jammin’ mood.

Feel like donning a kaleidoscope of high pigment color with sparkling rainbow flashes? China Glaze recommends “Solar Flare” with its shimmering golden spheres…or “Nova” with its delicate silver sparkles. These colors are perfect for adding a magical touch to your manicure or pedicure.

We know that you like choices. China Glaze brings you colors and finishes for every mood, outfit and occasion. Express yourself.

China Glaze polishes are free of DBP, Toluene and added Formaldehyde. China Glaze contains China Clay as a nail hardener.


Holiday Inspired Nails Bring Cheer To All

Los Angeles, CA – (September 2009): For the holidays, China Glaze introduces its four piece holiday promotion, Loves You Snow Much! The quartet includes the all time favorite, China Glaze Ruby Pumps, along with Emerald Sparkle (Glitter Green), Tinsel (Silver glitter top coat) and 5 Golden Rings (Gold glitter top coat). Create your own holiday color combinations and sparkle like a gorgeous holiday ornament!

The holiday promotion also comes with a China Glaze snowflake ornament! Spread the holiday cheer!


China Glaze Introduces New Revolutionary Matte Top Coat

Los Angeles, CA – (September 2009): Why limit yourself to just certain matte colors in your collection of polishes? China Glaze introduces its new matte top coat “Matte Magic”, which magically transforms ANY polish into a matte finish! A smooth, matte finish is one of the hottest trends in nail color for Fall and Winter 2009…celebrities, beauty editors and nail bloggers alike are rocking this fresh, confident look! Use this top coat with any China Glaze colors to create hundreds of exciting, fashion-forward new finishes. The optimized mattifying formula allows for long wear and durability!

Don’t spend your hard-earned cash on an entire collection of matte polishes that may include colors you don’t even like! Instead, try the long wearing and durable magic of China Glaze Matte Magic Top Coat!

China Glaze Matte Magic comes in a .325 oz bottle and is part of a 12 piece Tub Display with collar. Each bottle retails for $6.50. Available starting in October 2009.


Leanne said...

Hah, funny, I was just looking through VNS in preparation for hastling you about ordering me more stuff and wondered when the Khrome collection was being released - 'Coming soon' is such a teasting phrase!
I'm hoping to get the Loves you snow much set too - I still can't believe how fuggen cheap nail polish is in the states.

By the way, I Wasn't planning to ask you for another CP for another couple of weeks yet so you can rest easy! :P

The Pretty Brown Girl said...

Thanks for this info,Brooke. Where'd you get it? Is there a newsletter or website I need to sign up with to receive their press releases??

Let me know!

Thanks! :)

Brooke said...

LEANNE - That was good timing on my part then :)

THE PBG - These were emailed to me. You might try emailing China Glaze and see if they can email this kind of info to you :) I have a link to China Glaze on the lower right hand side of my blog.

Nicole said...

Mmmm, I've been waiting for those Khromes, I only have Millenium yet and it's really an awesome polish, I was quite impressed with the finish! Super excited to see those released. The only disappointing thing is that the ChG matte t/c is such a small bottle. :|

nirfreak03 said...

I already have milennium and metallic muse. such great polishes! i find it odd though... my sally's put those 2 shades in a display with maybe 4 of the glitters up a couple weeks ago actually. and they haven't gotten any of the other glitters in the collection :(

Lucy said...

I already have the Essie so I don't need this one. I've been trying to resist the matte shades. I only bought the first three Zoya and that was enough matte. I have to be strong and resist thos Orly's.

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